Quick Summary
• When Elegoo unveiled the world’s first officially licensed emoji®-themed 3D printer, it wasn’t just launching another version of an existing machine. The company was testing a much bigger idea by...
Additional Context
When Elegoo unveiled the world’s first officially licensed emoji®-themed 3D printer, it wasn’t just launching another version of an existing machine. The company was testing a much bigger idea by exploring whether a global brand like emoji® could make 3D printing feel more familiar to people who have never used it before.
“We think 3D printing has entered a stage where it’s really accessible to everyone,” Elegoo’s Ryan Wang, Senior PR Manager, told 3DPrint.com. “The barriers are much lower now, but many people still aren’t aware of the magic of the technology.”
He believes one reason is that most 3D printers still look and feel like technical equipment designed for enthusiasts: “The industry has been designing products with a very techy outlook. They can feel cold and not very personaliz