Quick Summary
Additional Context
UPM Group built a fully 3D printed exhibition stand for EuroShop 2026, the retail industry’s largest international trade fair, held in Düsseldorf, Germany. The roughly 100 m² installation combined 3D printed architectural structures with custom furniture pieces, all produced additively.
The stand was manufactured through a joint effort between UPM Group’s production sites in Modena, Italy, and London, UK, both running WASP large-format 3D printing equipment. Splitting the work across the two facilities let the companies scale up capacity and manage logistics for a project with a tight production window: the process ran from prototyping to finished components in about six weeks.
Production process
Components were 3D printed with KUKA robotic arms fitted with WASP’s HDP XL and HDP XXL pel