Quick Summary
• If we look at our past, we can see how making custom machines, incessantly watching ourselves, and our inability to rescope shaped our industry. We have also looked at the...
Additional Context
If we look at our past, we can see how making custom machines, incessantly watching ourselves, and our inability to rescope shaped our industry. We have also looked at the banana industry. There, we see that an incredible genetic diversity, variety, and global adaptation of many different banana cultivars have gone to waste. Instead, a global industry with the same practices exists, selling to very few large supermarket customers at volume in a price band, to end customers who expect the same result all the time, no matter the season. The commodity banana is a clone, and all the large banana firms are clones of one another.
The large fruit companies, such as Dole, Chiquita, and Del Monte, are therefore stuck between a few big customers with one single product. They can consistently produc