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• The inroads that additive manufacturing (AM) users have made into the celebrity branding market is underappreciated, perhaps because the value is difficult to quantify. But just last month, for instance,...
Additional Context
The inroads that additive manufacturing (AM) users have made into the celebrity branding market is underappreciated, perhaps because the value is difficult to quantify. But just last month, for instance, 3D printed furniture maker Decibel partnered with Justin Bieber’s Skylrk brand for the singer’s Coachella set, and, during the Masters, Bryson DeChambeau made headlines once again for his 3D printed clubs.
Bieber and Skylrk also released a 3D printed sneaker at the end of last year with Zellerfeld, the Brooklyn-based, avant-garde design house responsible for a large chunk of the direct-to-consumer (DTC) products launched in partnership with celebrity-owned brands that have popped up in recent years. Around the same time as its Biebs collab, Zellerfeld also announced the launch of a basket