Quick Summary
• Rather than just going through resellers, Chinese filament giant Polymaker is also going direct in Europe. The company wants to continue to work with 3D printing shops, webshops, OEMs, and...
Additional Context
Rather than just going through resellers, Chinese filament giant Polymaker is also going direct in Europe. The company wants to continue to work with 3D printing shops, webshops, OEMs, and distributors, but will also sell its products directly in Europe. I can’t imagine resellers will be thrilled, but it’s a logical move given the strides that Bambu Lab and Creality have made in selling their own filament. Filament is extremely profitable for these firms and deepens their relationship with customers. With a higher proportion of users set to be “crafters” and not makers, more people will want to do less, fiddle less, and print more conveniently. Polymaker’s dependence on large OEMs is growing. At the same time, we’re seeing a real concentration of players dominate the desktop market. Bambu