Quick Summary
• A warehouse from the outside, but step inside Haddy and it shifts quickly: finished pieces up front, clean and minimal, furniture you can touch and sit on. Walking through the...
Additional Context
A warehouse from the outside, but step inside Haddy and it shifts quickly: finished pieces up front, clean and minimal, furniture you can touch and sit on. Walking through the factory, the machines take over — they are massive, loud, constant — robots stretching across the room, printing objects that don’t look like they should exist in one piece. That’s where Haddy really comes into focus, not just in the furniture, but in how everything is made.
That became clear when I visited Haddy in St. Petersburg, Florida. The focus here is production, getting parts made reliably and on time. That came through in my conversation with founder and CEO Jay Rogers, who explained that the company was built with one goal in mind: to produce large products at a commercial level, reliably and on time.
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