How Should Businesses Build New Business? Dirk Simon Weighs In — Part 1

Dirk Simon had deep experience in materials and chemistry before joining the 3D printing industry. Instrumental in BASF and Farsoon’s market introduction, Dirk has spent a lot of time thinking about how to build and create new businesses and products. Now he runs his own firm, Square New Business Exploration, where he aims to help people succeed in building their own new offerings. We interviewed Dirk to find out more.

I wanted to know how Dirk thinks companies should develop new business. He said that, “First, the company needs an aligned definition of ‘New Business Development,’ sorry, on an abstract level, and what they actually mean by ‘New.’ Economic science can help here; there is broad consensus on such definitions, but it surprises me how often they are not well known or well appl