How Does Nike’s 3D Printing Approach Fit Into Its Restructuring Plan?

Shares of Nike stock hit all-time highs in late 2021 but have cratered in the years following, with the company losing nearly 80 percent of its market cap since peaking. Even so, it is still obviously a very large corporation, although if this downward spiral continues much longer, the “very” would have to be dropped, and Nike might be forced to settle for being merely a large corporation.

This same trajectory already existed last year — albeit not yet suggesting quite as bleak a state as Nike faces now — which I wrote about in a post from October 2025, on Nike’s drop of a shoe called the Air Max 95000, one of its many releases done in collaboration with the innovative Brooklyn design house and 3D printing user, Zellerfeld. In that post, I discussed how Nike’s actions seemed to contradict