Quick Summary
• German startup HEZO has developed a made-to-order cycling shoe system that replaces standardised sizing with individual foot scans, on-demand 3D printing, and modular construction, positioning the company at the intersection of digital manufacturing and performance footwear. Founded in February 2022 by Helen Wiehr, Carsten Kaldenhoff, and Dr. Nils Hasler, HEZO uses a smartphone app to […]
Additional Context
German startup HEZO has developed a made-to-order cycling shoe system that replaces standardised sizing with individual foot scans, on-demand 3D printing, and modular construction, positioning the company at the intersection of digital manufacturing and performance footwear.
Founded in February 2022 by Helen Wiehr, Carsten Kaldenhoff, and Dr. Nils Hasler, HEZO uses a smartphone app to capture around 1,000 data points per foot, feeding that data into proprietary software that generates a shoe built to the customer’s exact measurements. Every pair is produced individually in Germany after the order is placed, with no inventory.
The approach targets riders with specific anatomical requirements, asymmetrical feet, wide forefoot, or pressure-related discomfort, as well as performance-oriented