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• When 3DPrint.com attended the PGA Show in Orlando this January, one booth stood out for a reason that had nothing to do with marketing hype or big-name tour pros —...
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When 3DPrint.com attended the PGA Show in Orlando this January, one booth stood out for a reason that had nothing to do with marketing hype or big-name tour pros — though Cobra has plenty of those, too. At the stand of Cobra Golf, the story was about something far more unusual in the golf world: fully 3D printed metal golf clubs.
Even after covering a large part of the massive PGA Show floor, 3D printing didn’t come up often. Companies like Callaway use it mostly for prototyping in R&D, and others like Avoda Golf experimented with printed clubs, but no one is pushing it into production quite like Cobra.
In fact, the company has been leaning into additive manufacturing in mainstream golf equipment. At the PGA Show, we spoke with Cobra’s Director of Innovation, Ryan Roach, about how techno