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Additional Context
This is Part II of a five-part series by AMPOWER, Gold Sponsor of Additive Manufacturing Strategies (AMS) 2027.
For most of this industry’s history, the commercial task was to sell a 3D printer. The customer’s application was the customer’s problem. Any geometry could in principle be produced, so any inquiry was a legitimate inquiry, and growth came from widening the funnel. That model worked for as long as the technology itself was the reason to buy.
It no longer is. Part I of this series described what changed. The price position has been taken, and taken structurally, by Chinese equipment suppliers. Product Leadership remains open, but the window is narrowing as the technology matures and investors grow more cautious. What is left for Western suppliers is the position the Value Discip