Quick Summary
Additional Context
In a previous example, we looked at Cathy’s 3D printed braces business. She dropped $350,000 on machines and equipment, and the tiniest tiny difference in packing density collapsed her business.
Now of course it’s not only that low price of $50 that was killing Cathy’s business, it’s the fact that it’s spread out over this massive massive object, this huge brace. Now, for you, a hand brace may not be huge, but it’s gigantic in 3D printer land. At Materialise, they taught us how to think of 3D printing in a teacup. We were told to look for 3D printing applications that were golf ball-sized. This has led me, for 15 years, to look for high-value, meaningful, golf-ball-sized things everywhere. Since then, the economics have changed a bit. But I fear the massive. Instead, I look for thin thing